Executive Summary

1. The overall Current Japanese Mobile Ecosystem

Japanese carriers’ Average Revenue per User (ARPU) has been decreasing because of mainly continuous decrease in voice APRU. In contrast, Data ARPU has been increasing step by step; however, the trend of increases in Data ARPU has not been so strong; furthermore, acceleration of increases in mobile contents market, in which carrier can make profits through commission fees, has been slowing down recently. As a result, not only carriers but also the other stakeholders such as contents providers are looking for new revenue opportunities. Consequently, mobile stakeholders pay attention to two new business opportunities. One new business opportunity must be Mobile 2.0, which is deeply influenced by Web 2.0 but also creates new value using features of the Mobile medium. Another opportunity must be Mobile TV, in which not only broadcasting companies but also most mobile stakeholders plan to join.

Abstract - Case Study of Naviblog

The purpose of this case study is to provide a brief introduction into Web 2.0 and Mobile 2.0 and identify how marketers can address the operational challenges posed by developing of using Web or Mobile 2.0 solutions.
This case study is written based on secondary research on adoption of Web 2.0 and Mobile 2.0 among users and how businesses would react to the technological trend that affect the marketing aspect of their business. An interview with Mr. Mandali Khalesi, CEO of Naviblog was conducted to gain an insight from the perspective of an award winning developer of Web 2.0 mash-up applications based in Tokyo on how a developer, advertising agency and a brand would succeed in implementing Mobile 2.0 Marketing.

Abstract

Today, content is no longer flowing in a single direction from firm to its end users. Rather, with the advantage of internet technology, users empower each other to form the next level of content generation and consumption. Many entrants have successfully built the platform to support such evolution. YouTube, MySpace, Wikipedia, Second Life, Flickr, Cyworld, OhmyNews, and Mixi are gaining millions of users within their own UGCa space. Realizing the importance of this phenomenon, incumbent such as Amazon and eBay have also leveraged their already mature platform to harness the so-called community model.

Executive Summary

Cambodia is a democratic country with market economy. There was some disruption to the political system in 1997, but it became more stable for the last 8 years. Cambodia gained WTO accession in 2003 and is receiving MFN status in 1996, GSP benefits in 1997, and bilateral textile agreement in 1999 from the US that allow it to export textile products with reduced tariff to the US and it accounted for 35% of Cambodian GDP. Mobile subscribers surpassed fixed-line subscribers in 1993. Three mobile operators are doing business in Cambodia: CamGSM, Camshin, and TMIC.