We are very proud to announce the launch of three new reports from the Mobile Consumer Lab, which are also the final thesis reports from the graduating class of 2009 from IUJ.  The first report is a detailed analysis of Google Android versus all other competing operating systems, markets and business models.  This report looks at the challenges and opportunities for Google and the Open Handset Alliance versus other players including Apple, Research in Motion (RIM), Nokia, Microsoft, Symbian, and many others.  For those of you who are interested in the current battles related to Operating Systems and Marketplaces going on globally, this report is a must read.

The second report that we have just uploaded details an incredibly exciting new research technology that tracks consumer behavior at the handset level.  Using the data collected from this software, we analyze the relationships between various types of content and on-board services on the handset.  

The final report outlines the impact of mobile phones on Children, looking at both the positive benefits and potential risks inherent in mobile communications and young children.  This report also offers a number of case studies, and recommendations for both developed and developing markets regarding the most effective ways to introduce and manage mobile phone solutions related to children and young teens.  This report is currently not yet uploaded onto our website.  Please contact us if you would like to receive this report via email.