Welcome to MoCoBe.com, the online home of the Mobile Consumer Lab at the International University of Japan! On this site, you'll find all of our recent projects, news and information, as well as a detailed list of resources on a number of topics related to the impact of mobile and wireless technologies on consumer behavior. We hope you enjoy our site, and look forward to your feedback.
2008 MBA Graduation Research Reports
With the IUJ MBA Graduation Ceremony held at the end of June 2008, all 2nd Year MBA students in the Mobile Consumer Lab completed their Graduation Research Reports. Report topics include:
(1) The Impact of Mobile Phones on Children
(2) The Diffusion of Mobile Full Browsers
(3) Mobile Gaming
Please enjoy reading these, and look for the remaining reports from our graduating eBusiness Management students in September.
April 25, 2008 - Opera Software
Speaker: Mr. Brent Mori, Country Manager, Opera Software
We were very pleased to be able to welcome one of IUJ's own back to campus, as Mr. Brent Mori an IUJ alumnus spoke to our Lab about the future of the Mobile Internet, and the importance of mobile browser's.
